The Search Engine is the core of any online marketing strategy. It's how the online world explores cyberspace, and the avenue through which your website will receive the most visitors. This means that your business has to be the preferred answer for the questions users asks search engines, through "keywords" or "search terms".

The trick is learning how to use keywords in your online content, and – with 80% of search engine users not looking beyond the first page – using these keyword combinations to make sure you're as close to the top of a search return as you can be. Plus, you need to use them in a way that pools the right people – would you rather 10,000 visitors, with only 1000 of those interested in your product, or 3,000 visitors who are all interested in your product? This is the basis for the discipline of Search Engine Optimisation (SEO).

Effective SEO is a delicate balance of all these aspects – and more – and you simply can't afford to ignore the need for your online business to address it, or not have the right people and tools to search-optimise your online content. Luckily, we've got the SEO packages to launch your business high into those top Google ranks!

Australia's leading search engine optimisation (SEO) service, Traffic Energiser, is designed to optimise your website for keywords important to your business, followed by a campaign of 'ethical' link building with quality partner sites.
Traffic Energiser vastly improves search engine rankings of your website on all the major search engines to bring more clients to your site.  The Traffic Energiser offers exceptionally good value with proven results.
Website assessment and optimisation
link building
ongoing refinement of campaign
Comprehensive reporting
Benefits for Resellers

Providing your client with a full online solution without spending the time and resources
Building a close relationship with clients and helping their online business grow
High margins on reselling our SEO package to your clients
Ongoing recommendations for optimising your website copy
Expert acquisition of links
Confidence in knowing Shadowtek optimises more websites than any other organization in Australia
Outstanding results of increased traffic
Reseller Pricing


KEYWORDS SELECTION

Clever selection of keywords within your website can realistically raise your site in search results.
We will ask you to provide keyword phrases that you would like search engines to associate with your business. Consumers often search for a local supplier, so include geographic terms if applicable.
Search terms can be very competitive. To measure, enter keywords and look at how many search results are returned and the quality of opposition. Specific terms related to your business will generally be more successful than generic words, eg "Australian landscape art" will respond much faster than "art".
ASSESSMENT & OPTIMISATION

ETHICAL LINK BUILDING
Ethical link building means we stick to the search engines' website optimization rules. We establish a community of fellow quality websites that offer similar services and content. This gives your visitors extra resources and helps to position your website in the best context for search engines. SEO methods considered 'unethical' by search engines run the risk of the website being blacklisted, so Shadowtek sticks to the rules to keep you safe.
Within three days of receiving your keywords we will be in touch to complete a detailed analysis of your strategy. We base our development of your SEO on realistic objectives, drive rankings upwards in record time. Once your keyword strategy is finalised, we send a report containing recommended changes that can be made to both your website structure and keyword density.

THE OPTIMIZATION PROCESS
Once Shadowtek puts your keyword in to action and phrases rank higher in search results, we recommend changes to optimize your site for further popular phrases and keywords.
These changes are often simple and do not affect the appearance of your site. They concentrate on word usage, links, labeling, navigation and have straightforward implementation.
If you would rather that we implement the changes to your website for you so that you can focus on the running of your business, we are happy to do so at an addition cost.

PROVEN RESULTS THROUGH LINK ACQUISITION
A link from a site relevant to your keyword strategy is regarded by search engines as an industry recommendation. Shadowtek finds the most effective way to increase search engine positioning.
We contact webmasters, invite them to share promotion of your websites, follow up arrangements, check eligibility for position bolstering and report regularly on progress.
The objective is to establish a community of referring websites within your industry and related fields to gain the respect of the search engines and rank your site accordingly. The size of the links community and the time required to build these links is dependant on your overall goals.

CONTINUOUS REFINEMENT
We're not satisfied with merely 'average' results, so we continue to monitor your website ranking and make recommendations for improvement.
We'll continue to expand your link popularity by ensuring you are listed on relevant directories and industry related websites. Automated link submission software is damaging to your search engine positioning, so a Shadowtek optimisation specialist is assigned to find high quality places to promote your site throughout the remaining five months.