Monday, 27 February 2012 18:50
The Search Engine is the core of any online marketing strategy. It's how the online world explores cyberspace, and the avenue through which your website will receive the most visitors. This means that your business has to be the preferred answer for the questions users asks search engines, through "keywords" or "search terms".
The trick is learning how to use keywords in your online content, and – with 80% of search engine users not looking beyond the first page – using these keyword combinations to make sure you're as close to the top of a search return as you can be. Plus, you need to use them in a way that pools the right people – would you rather 10,000 visitors, with only 1000 of those interested in your...